Evolution to the City Of Culture Brand

After consultation with tourism, marketing organisations and other key stakeholders Culture Company 2013 has reworked its logo for the delivery phase of the 2013 City of Culture project.

The new logo is an evolution of the campaign logo, the Awen, into the city's most iconic new structure, the Peace Bridge. We felt it vital to retain the essence of the Awen, a Celtic symbol representing inspiration, spirituality and creativity. And to this end, the colouring of the logo has been retained as has the three-stranded theme.

The Peace Bridge, in keeping with our mission, helps the city tell its new story - in this case, telling the story through the brand. Internationally, the bridge has already become recognised symbol of our new city and connectedness. And, we believe there is no more fitting image with which we could welcome and attract the world to Derry-Londonderry.

The logo apart, our brand and its aspirations remain unchanged, and we are committed to serving the narrative that inspired them. The logo in a range of variations is available along with the brand guidelines at www.cityofculture2013.com