Northern Ireland Media's first illuminated T-sides

firmus energy has unveiled its new out of home campaign using Northern Ireland Media's first illuminated T-sides to create extra stand out and impact during the dark winter weeks ahead.

The firmus energy T-sides are illuminated using LEDs strategically embedded into the main creative to highlight the core campaign message. The unique T-Sides can be seen across Belfast's Metro bus fleet in November and early December, encouraging gas users to "switch to 10% cheaper gas".

T-sides are an extremely eye catching format that deliver high coverage and frequency in the greater Belfast area. This new opportunity will ensure that firmus energy stands out from its competitors in the marketplace and captures the attention of its target audience.

The firmus energy LED T-sides are supported by full bus domination, utilising all bus advertising formats and additional Supersides to further engage audiences on the move across Greater Belfast.
Michael Scott, firmus energy, Acting General Manager believes this new technology will help the company to communicate more effectively with potential customers this winter.
This is a really exciting advertising medium and just as firmus energy prides itself on being innovative and leading the way in the energy market, so we are always looking at interesting and effective ways of communicating with customers and potential customers. I believe that these illuminated advertising panels will make the common sense message of switching to 10 % cheaper gas with firmus energy shines through to consumers during the cold, dark winter months

Commenting on the new LED T-Sides, Martin Heatley, General Manager of CBS Outdoor Northern Ireland said
It's great to have a local advertiser utilising this media first opportunity in Northern Ireland, especially an advertiser such as firmus energy who has continued to invest in effectively reaching their desired target audience through a range of out of home advertising formats.