Chamber Blog

  • Busting the 5 most common AdWords myths

    Busting the 5 most common AdWords myths

    Following our Google AdWords workshop, Andrew McParland, eCommerce Specialists from FlintStudios exposes the misconceptions surrounding Google AdWords

    For some, advertising online using methods such as pay-per-click (PPC) ads can seem rather daunting. The thought of bidding for keywords can be a scary process for many, particularly when the internet is rife with incorrect information.

    Misconceptions surrounding GoogleAdWords are widespread and in this blog we are going to address some of the most common myths that can put people off such methods. 

    “People do not click on Google Ads”

    Advertisers only get charged by Google if someone clicks on their ad. So, if these ads weren’t being clicked on, AdWords would not be a viable revenue stream for Google and would most likely cease to exist.

    In this case, the reality is that people do click on Google ads. Research has revealed that Google actually makes over $1m in revenue a day from AdWords alone – that’s a lot of clicks!

    “Competitors can click our ads and drive the cost up”

    Google has an extremely sophisticated click fraud programme in place that detects and filters out invalid clicks in real time so that businesses only pay for authentic PPC traffic.

    It does this by tracking the IP address from where clicks originate and by analysing various click pattern factors. AdWords campaign performance reports can also identify or highlight any potentially suspicious activity.

    Ultimately, Google will reimburse companies for any legitimately dubious clicks.

    “AdWords is only suitable for big businesses”

    The idea that only large corporations with a hefty advertising budget can afford online advertising is inaccurate.

    Whilst not a free service, AdWords enables clients to set a daily ad spend and a maximum bid value meaning all businesses will only spend what they can afford.

    “It’s only worth it if you achieve the top spot”

    Aiming for the number one spot isn’t necessarily better for your advertising campaign. What’s important to remember is that just because you are not number one, this does not mean that people are not going to consider your product or service. 

    When your ad is placed further down the list instead of the top spot, you will still get plenty of clicks. In short, don’t bid to position, bid to profitability.

    “It’s easy, I can do it all myself”

    Initially, your ad campaign may appear simple to manage. With basic keywords and a limited number of ads it does not appear necessary to seek additional support.

    However, as this activity delivers for your business and the AdWords campaign grows, it can require more and more of your time. At this stage, extensive knowledge can assist in ensuring the strategy is correct and that the platform will continue to deliver for your business.

    Partnering with a professional who can optimise your campaign on a regular basis will allow you to focus on running the business.

    That’s where Flint Studios come in. Our team of digital specialists can ensure that your AdWords campaign perfectly complements your content and search engine optimisation efforts resulting in increased traffic and increased sales.

    To find out more and how Flint Studios can assist with development and managementof your AdWords strategy, contact the team today. Call us on 028 9045 5554 or email info@flintstudios.co.uk.


  • Derry conference kick-starts ‘new level’ of tourism

    Derry conference kick-starts ‘new level’ of tourism

    Derry conference kick-starts ‘new level’ of tourism A seven-year plan to transform Derry’s tourism industry is to be unveiled tomorrow at a conference co-hosted by Londonderry Chamber of Commerce,Derry and Strabane District Council and Visit Derry.The conference, entitled ‘A new...

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  • President's Blog - GDPR - It is coming down the track...

    President's Blog - GDPR - It is coming down the track...

    Compliance underpins all our businesses. It forms the accepted framework that allows all of us to trade responsibly and it helps our customers and consumers and staff form a relationship with us. It helps us build our reputations that ultimately...

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  • What Difference would a City Deal make for Derry?

    What Difference would a City Deal make for Derry?

    There has been a lot of discussion in recent weeks about getting the UK Government to support a City Deal for Derry. Just to be clear a City Deal is simply the mechanism that could help the city unlock its...

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  • BREXIT – So where are we now?

    BREXIT – So where are we now?

    The Prime Minister’s Mansion House speech was certainly the most realistic we have heard to date, but the problem was that it was not realistic enough and we need to get more real before it is too late. I think...

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  • Why Women Must Drive To Outnumber Dave

    Why Women Must Drive To Outnumber Dave

    The FTSE 100 lists only seven female CEO’s – in fact, there are more men called Dave than there are women in that grouping of business elites.I’d bet that if I showed you photographs of the 93 male CEO’s –...

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  • Derry's Tourism Offer Is Now World Class

    Derry's Tourism Offer Is Now World Class

    Chamber Of Commerce Vice President Jennifer McKeeverwrites a new column for the Derry NewsIt's easy to feel pretty downbeat, given the politicalchatter (or lack thereof … we're talking about you, Stormont assembly!) butactually that's not the vibe in much of...

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  • New Features on our Website

    New Features on our Website

    We are so excited to be making on going changes to our website and in the process creating new benefits and opportunities for our members to promote their business.You may have noticed that previously members had a separate area for...

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  • Why Enter for a Business Award?

    Why Enter for a Business Award?

    No matter the size of your business you can enter for a Business Awards. There are a huge variety of awards around from local to national, or industry based. You can find out about awards here at your local chamber...

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  • People Power: 5 Steps to Identify and Nurture your Top Talent

    People Power: 5 Steps to Identify and Nurture your Top Talent

    Your organisations top talent are the employees that are contributing more value to the company compared to other staff, and have the easiest time finding alternative employment! At the Chamber, we believe, that your Top Talent are your most valuable...

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  • 5 Reasons why Rory Best is a Great Leader

    5 Reasons why Rory Best is a Great Leader

    Last Week, Rory Best proved that he is not an exception to Ireland's tradition of turning out great captains. Not just because he led Ireland to an impressive win over England or because of his great show of leadership in...

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  • The Basics We Can't Forget

    The Basics We Can't Forget

    Everyday we seem to read about a different approach to business. Some recommend a focus on one-upping your competition, while others say it’s best to be original - identify your Niche, and the rest recommend innovating, reinventing the wheel and forgetting...

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  • New Year Resolutions

    New Year Resolutions

    At the Chamber we spend this time of the year reflecting on the year that has passed and looking ahead, planning how we are going to grow and develop going forward.  We are making ‘resolutions’ for improving our organisation in 2017....

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  • Five Tips for Effective Networking

    Five Tips for Effective Networking

    Networking, whether you're trying to develop your personal career or forge new business relationships, has become even more critical as online social networking becomes the norm. “Networking” is a buzzword that many of us have a serious love/hate relationship with.  ...

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  • 5 (Not so obvious) Ways To Use Your Smartphone For Business

    5 (Not so obvious) Ways To Use Your Smartphone For Business

    Your Smartphone is an essential tool in your everyday life.  We use our phones for documenting life events, staying in touch and even for entertainment. But your smartphone is also an incredibly useful business tool.  Outside of emails, calls and...

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  • Five Things you Must Do to Have a Successful Start -up

    Five Things you Must Do to Have a Successful Start -up

    In recent years there has been a surge in the amount of small and out of home businesses throughout the North West.  These businesses have innovation at their core, demonstrating that the Entrepreneurial spirit is alive, and thriving.Londonderry chamber of...

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  • Eures Tax Seminar

    Eures Tax Seminar

    Are you a cross border worker or employer?Are you unsure of the regulations and benefits for the cross border employee?The Londonderry Chamber, in association with Eures Cross Border Partnership, are holding a Tax Breakfast to provide cross border workers and...

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  • Cost Effective Recruitment

    Cost Effective Recruitment

    Graduate Internship Schemes at Ulster University         Ulster University is now inviting employers to become partners in their graduate internship schemes.All information can be found HERE

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  • President, Gerry Kindlon

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  • REFRESH YOUR MEMBERSHIP BENEFITS

    REFRESH YOUR MEMBERSHIP BENEFITS

    Want to Join the Chamber? It's as easy as clicking HERE! 

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  • Derry Clinic Elite Aesthetic scoop major National Award

    Derry Clinic Elite Aesthetic scoop major National Award

    Derry Clinic Elite Aesthetic scoop major National Award - Derry Journal Two Derry women look set to follow in the footsteps of Apprentice winner Leah Totton after winning a prestigious award at a glitzy London Ceremony.Margaret Doherty and her daughter Emma  Heaney...

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  • Digital Marketing has become a necessity

    Marketing is evolving faster than ever before. Digital is no longer an afterthought in the overall marketing mix – it has become a necessity in its own right. Consumers are living fast paced, on the lifestyles and traditional marketing alone no...

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  • Welcome to the world of multichannel retailing

    Welcome to the world of multichannel retailing

    For all of you retailers – welcome to the world of multichannel retailing!By Sinead McLaughlin, CEHigh street retailers have been squeezed by falling consumer spending and rising costs - including energy,rents and rates.  Meanwhile the traditional stores are being challenged by...

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  • Where your Christmas story begins Derry~Londonderry

    * Where your Christmas story begins - Derry ~ Londonderry ~ Doire* Fantastic video by visitderry.com The Walled City of Derry-Londonderry with its winding streets, shops, restaurants, crafters and makers provides the perfect backdrop for an enchanting Christmas experience. This year,...

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  • How many people will go hungry this Christmas

    How many people will go hungry this Christmas

    How many people will go hungry this Christmas?Many of us take for granted opening the kitchen cupboard over the Christmas period and not having to worry about it being empty. Unfortunately there are many people in our City who don’t...

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  • Will you show your support ?

    Will you show your support by pressing the button?Make it work Campaign There is a growing interest within civil society in providing encouragement and support to all those involved in the talks process.  In light of this, a number of people...

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  • The key ingredient for future economic strength in Derry is ‘skills, skills, skills’

    As another Londonderry Chamber Dinner concludes we reflect on the inspiration and wisdom portrayed through the address made by Chamber President, Gerry Kindlon. To set the scene of the evening the Chamber Dinner 2014 was a spectacular event hosted in...

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