New Year Resolutions
At the Chamber we spend this time of the year reflecting on the year that has passed and looking ahead, planning how we are going to grow and develop going forward. We are making ‘resolutions’ for improving our organisation in 2017. Here are some of the resolutions that we are thinking about as we embark on a new and exciting year of business.
1. Promote your Business Regularly and Consistently: The task of marketing and promoting your business often slips to the bottom of the to-do list. However, if you want to attract new customers, you must make promotion a priority.
Make a New Year resolution to hire a marketing expert, or take the time to create a marketing plan on your own and follow through. Try some low-cost ways to promote your business to get started such as become active on social media, make some updates to your website, or even take a little time to ensure your listings in business directories are up to date and accurate. Even these small tasks will go a long way to help improve the visibility of your company and help attract new customers.
2. Give Something Back to Your Community: There are all kinds of worthy organisations that make a difference in your community. Make a New Year's resolution to find a cause that matters to you and your business values, and do what you can. This can be the year that you serve on a committee, be a mentor, volunteer, or make regular donations to local charities or groups in your community that try to make the place you live better. By investing in your community, you will be recognised for your company’s values, and are more likely to attract top performers to your company as top performing staff are often more concerned with a company’s values and ethics.
3. Learn Something New: What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life - another important part of achieving a healthy work-life balance and increasing your business success. Maybe take the opportunity to brush up on your Business Basics. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends.
4. JOIN a Business Organisation or Networking Group: There's nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Whether it's a group specifically designed for networking or an organisation dedicated to a sector, whether it is in person or over the internet - making the effort to be a part of a group will revitalize you and your business.
The Londonderry Chamber of Commerce is the largest Chamber in the North-West region representing nearly 500 businesses. Our aim is to help our members do business by providing a blend of networking, support services and access to government.
How are you going to find the time to be a mentor or go to networking events or even to attend workshops to brush up on your business basics?
5. Learn to Delegate More: There are so many things to do when you're running your own business. And it is easy for us all to believe that we need to do all of them. Then we wonder why we're so tired and frazzled and have no time to do anything else! Let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance.
Are you making your own business resolutions for 2017? Share them with us in the comments section below.