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Derry~Londonderry: key for the Tourism in the Northwest

Derry ~ Londonderry has long established its roots as the capital of the North West. Tourism figures show that Derry’s tourism providers have benefited from recent accolades as UK City of Culture and Top 5 cities to visit by Lonely Planet. Building on the success of local tourism Visit Derry believe that Derry is well located to promote the destination as the central hub for visitors to explore the North West, including the Wild Atlantic Way.  

Visit Derry has been in market at several consumer shows over recent months promoting Derry and the North West including Holiday World Belfast & Dublin, Glenton Holidays Glasgow, Great Days Out Cultra and The London Boat Show with combined audiences 155,000+. Marketing activity also included promoting the region at trade shows such as Confex London, Derry Destination Showcase to Tour Operators & PCO’s Dublin and Celtic Connections Glasgow placing Derry firmly on the map in terms of short break destinations.

Odhran Dunne, General Manager at Visit Derry, said that area was a real asset and selling point in terms of promoting the North West as a region. He said: “There are great opportunities with regards working with Tourism Ireland at the moment, who have a big push on the Wild Atlantic Way. Derry and Inishowen have strong links in terms of tourism product and there is something very unique about the most northerly point, and having that so close.”

Members of Visit Derry from this region include McGrorys, Culdaff who have embraced the Wild Atlantic Way initiative with open arms by creating a special cocktail and dedicating their menu to locally sourced seafood fresh from the Atlantic!   

Visit Derry also congratulates Doagh Famine Village in being only one of two Inishowen finalists at the first Tourism Industry Awards. They have been nominated as a finalist for “Best Cultural Experience”, a category which focuses on actively promoting tourism growth.  This nomination shows the dedication of the organisation to attract visitors and will strengthen the tourism product for the region.

Visit Derry is proud to support the development of the Wild Atlantic Way and brochures are available from the Visitor Information Services in Foyle Street.If you would like further information see www.visitderry.com